Sprite’s ‘Spark’ Campaign Shoots First Commercial With Drake

‘Spark’ is aimed at giving teens a platform to express their creativity through music and film. The campaign is the brand’s first-ever global marketing push as well as Drake’s first worldwide deal.

…B/Hip-Hop Songs chart. Drake drinks a Sprite and morphs into an animatronics model with the Sprite traveling through his body and exploding through his heart, which is in the shape of a large speaker. The model reassembles, helping unleash Drake’s lyrical prowess with the delivery of the song’s intro line: “Last name Ever/First name greatest.” “It happens all the time — it’s the beautiful struggle,” says Drake of having similar real-life experiences like the one depicted in the commercial — which will air in a 30 and a 60 second version. “For an artist who’s a perfectionist — much like Lil Wayne, who I take my inspiration from — you may sit there for 20 minutes or three days writing. I’m working on a song right now with such a strong hook that I’ve been trying to match the energy of what I have so far for days.” The ad also features Drake’s real life long-time collaborators: producers 40 and Boy Wonder. “The day we were shooting they had generic extras in this beautiful set they had created. I told them,…

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Sprite’s ‘Spark’ Campaign Shoots First Commercial With Drake

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