The 2010 Emmy Awards are this Sunday, and NBC is using the ceremony to embrace social media in a big way.NBC is using services such as Twitter, yfrog and Ustream to bring a more real-time experience to the event. These services will also let fans and viewers interact with Emmy presenters using social media. Due to time-shift viewing and a growing number of viewing alternatives via cable or the Internet, network television ratings are in a period of decline.
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